Spring ushers in one of nature’s most anticipated manifestations: the extraordinary blooming of alpine flora, rhododendrons, and daffodils, which give the Oasi Zegna and the Biella Alps a unique display of color. From May to June, the Conca dei Rododendri transforms: pink, red, and lilac dominate the vegetation, offering a truly spectacular outdoor spectacle.
The pastures are repopulating, the streams are flowing more briskly, and nature is regaining its rhythm: it’s the perfect time to experience the mountains with every step. Guided hikes, e-bike excursions, horseback rides, and even simple, slow walks in the woods: the activities are suitable for everyone, with gentler itineraries for families and more technical routes for experienced hikers.
Summer further expands the possibilities: the long, warmer days allow you to explore until sunset and enjoy the mountains even in the evening, when the clear sky lights up with stars and the horizon opens up between the peaks and the illuminated Po Valley. Hikes to high-altitude refuges, picnics in the meadows, and even a swim in the stream are experiences that are part of the age-old rhythm of our valleys.
It’s also a season of conviviality: traditional festivals, country fairs, and community gatherings enliven villages and towns, offering a genuine way to connect with local culture, through music, traditional products, and the genuine hospitality of the mountains.
Our mountains offer a variety suitable for both those who love quieter trails and more experienced athletes and trail runners.
From Cervo Valley to Oasi Zegna, from Oropa to Valle Elvo, we definitely recommend making your stay a complete experience by exploring what our Alps so generously offer us.
Thanks to our partnership with certified hiking guides, you can also request tailor-made trekking, forest bathing, and orienteering experiences.
From the famous Conca dei Rhododendri in the Oasi Zegna, where bushes paint the slopes pink, red, and lilac, to the evocative Sentiero dei Narcisi, which offers visitors a carpet of white between May and June, every walk becomes a sensory experience.
The Parco della Burcina also offers views of rare beauty, perfect for slow walks or moments of nature photography.
A time of year that allows you to fully immerse yourself in the soul of the area, suitable for families, couples, or simply lovers of landscapes and natural views.
Our mountains also appeal to those who love to get around by bike, whether on scenic roads or dirt trails through the woods. With dedicated rental locations, you can explore routes designed for e-bikes, road bikes, and mountain bikes.
Among the most iconic routes, we definitely recommend the Panoramica Zegna: a route that passes through woods, mountain pastures, and panoramic views, perfect for cyclists and panorama lovers.
La tradizione della transumanza è parte viva del nostro territorio. In primavera gli animali salgono verso gli alpeggi d’alta quota, in autunno scendono, segnando il ritmo della montagna.
It means being able to wake up to the distant sound of cowbells, go on a walk through the pastures, or watch the animals return to their stables. An experience for those seeking direct contact with nature, or for families who want to teach their little ones about the cycle of life.
Climbing enthusiasts also have plenty of options, allowing them to explore the rock faces and gullies of our mountains on a variety of grades and levels.
Long routes and crags rise up along our slopes, while via ferratas — such as the famous Ferrata dell’Infernone or the newer Ferrata di Rosazza — cross our streams. With rock faces also located in the immediate vicinity of La Bursch, you’ll have plenty to choose from!
For those seeking an adrenaline-filled adventure immersed in nature, canyoning in the Biella valleys is an unforgettable experience. Among rocky gorges, waterfalls, and small mountain streams, you’ll swim, descend, and negotiate rock faces, always accompanied by expert guides and certified equipment.
Don’t be intimidated: this activity is suitable for those with some sporting experience or who want to challenge themselves, while younger children can participate in simpler guided tours.
The Veglio Adventure Park and the Oropa Adventure Park are designed for outdoor fun for all ages: zip lines, treetop courses, children’s areas, and thrilling experiences for kids and adults.
The perfect destination for an active day: families will find trails suitable for even the littlest ones, while groups and couples looking for a different kind of day can choose zip lines and more adrenaline-pumping heights.
At 152 meters high, the Pistolesa Bridge has become an icon for adrenaline junkies: it is home to one of Europe’s most renowned bungee jumping centers, a favorite among athletes and enthusiasts who want to experience the thrill of leaping into the void surrounded by nature.
Also nearby is the zip line at the Veglio Adventure Park, a treetop course suitable for kids, adults, and families seeking a more gentle thrill, allowing you to zip down at full speed while admiring the valley from a different perspective.
By partnering with the historic Le Betulle Golf Club in Biella, we offer our guests special rates.
Green Fee
Among the cultural and unconventional activities, we certainly offer an exclusive guided tour of the village of Rosazza—considered “one of the most beautiful villages in Italy”—just minutes from us.
Among Masonic symbols, bizarre architecture, and mysteriously charming alleys, the visit reveals the secret aspects of history and explores the esoteric and legendary side of the area.
We will be happy to provide you with more information and organize your mystery tour.
A few kilometers from us, you’ll find the Sanctuary of Oropa, a historic pilgrimage site nestled in the woods, combining spirituality, art, and high-altitude views. Visiting the sanctuary means touching the cultural and religious roots of our region, following a route that extends from the valley to the mountains.
The visit is suitable for both couples seeking a moment of reflection and families seeking a more expansive excursion: some of the most famous hikes to the Biella peaks and refuges depart from Oropa.
One of the most authentic experiences we can offer is a visit to local artisans and producers: beekeepers, small dairies, botanical greenhouses, and high-altitude berry and vegetable growers.
Visits based on simple yet engaging dynamics: from an explanation of the production cycle to the moment of “getting your hands dirty”, perhaps tasting freshly made cheeses or honey harvested in the valley. This is an activity we especially recommend for families with children or those visiting from the city: it’s educational, entertaining, and offers new perspectives on places perhaps far from your daily routine.
During the summer, Alpine villages come alive with country festivals and traditional fairs, perfect moments to immerse yourself in authentic mountain culture.
Live music, food stands with local products, and moments of conviviality make these occasions eagerly awaited by all communities.
Couples, families, and groups of friends can join in, have fun, and savor traditional dishes and a truly local atmosphere.
Built in the second half of the 19th century by the renowned impresario Giovanni Magnani, Villa Magnani is a precious testament to the history and art of the era. The villa is surrounded by an extraordinarily elegant park, a landscape and historical masterpiece created by the celebrated Roda brothers, gardeners to the House of Savoy.
Villa Magnani is a private residence, but the park can be visited during certain times of the year with private tours by reservation.
Find out more on:: https://www.villamagnani.net/
An example of craftsmanship excellence with 150 years of tradition: the Cappellificio Cervo is the place where hat-making can draw on centuries-old inspiration to develop a contemporary personality.
An exclusive tour through made-in-Italy products can be undertaken by guests of La Bursch: the only way to visit the Cappellificio Cervo!
Find out more on: www.cappellificiocervo.it
The city of Biella and its cultural institutions offer contemporary and local art exhibitions, installations, and centers dedicated to creativity throughout the year. The Pistoletto Foundation, for example, presents art projects that engage with the landscape and the community.
Couples and individuals with a love of art will certainly find the cultural offerings interesting, while families can combine excursions with more relaxed moments at museums or workshops.
every day
thursdays: 19:30 – 22:00
fridays,
saturdays & sundays:
12:30 – 14:30 / 19:30 – 22:00
bourguignonne menu:
thursdays & fridays, 19:30 – 21:30
tastings by reservation
Fraz. Oretto, 22
13812 Campiglia Cervo (BI)
